International Fashion Week at Coolum

There are three main reasons I love to volunteer at fashion events…

1) I get to see first hand new clothes and meet the designers behind the labels,

2) I get to work with likeminded people in a fast paced, andrenalin pumping and inspiring environment, and

3) I get to travel….at my own cost…but i don’t mind!

Over the weekend I volunteered backstage as a dresser at International Fashion Week hosted by Palmers Resort in Coolum.

Trekking up the coast by public transport to get there for more than four hours was definitely worth it! Coolum may be a sleepy town by night, but by day it really turns it on for people like me who just need a break from the city.  A special mention to Trish from Surf Dance holiday units in Coolum for putting me up for the night and for being so kind to drive me to the event!

The weather was hot and sunny and perfect for hosting the Swimwear parade featuring Hive Swimwear, Annake, Sunflair, Truella and 2 Chillies Swimwear to name a few.

Come afternoon, the behind the scenes team were preparing for the evening show featuring up to 20 labels from ethical design to ready couture wear.

Good friend and talented floral artist Julia Rose from Flowers by Julia Rose opened the show with her fresh floral pieces. Go Julia! Amazing pieces nonetheless.




As I was backstage busy dressing there was unfortunately no opportunity to photograph from the runway.

So, after the show I headed to the trade stalls set up by all the designers with their pieces from the show ready to buy.

One label I could definitely see myself buying straight from the runway is ‘Hungry Wolf The Label‘ by Rochelle Whitham (pictured below with model Alicia) from Pacific Paradise.



Above, Genuine gorgeous tan leather lace ups for $330 and below Wanderers Clutches for $89 each from Hungry Wolf the Label.


A label worth checking out especially to wear in Spring and Summer here in Queensland is Knickerbocker Bloom. Their website is definitely worth checking out as well…very cute. Designer and Owner Brooke Ward is pictured in her stall below.



Designer Sarah Hulcombe (below) from Brisbane with her to die for red dress. I also asked if this comes in White for weddings and yes it does. It also comes in black. This dress can be worn for a wedding or formal occasion. Sarah and I have vowed we’ll catch up after the show to talk all things fashion, business and living in Brissy.


At the trade stalls I also had the opportunity to talk with Jacqueline (pictured below) and Simon Rawlins from their label Afrozzi, who design and manufacture unique men’s shirts from 100% cotton fabric printed with colourful Australian Indigenous designs. Take a look at their site for a range of men’s designed t-shirt.


The end the night, some more pictures were taken with Flowers by Julia Rose fresh pieces, featuring Julia (second from the left) and some floral fans photographed in the image further below.




Some of my other favourite labels from the night were  Born the Label from Sunshine Coast, Paradox, The Little White T-shirt co, Baine, Jessica Bratich.

Make up for all models was done by Kylie’s Professional mineral make-up.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s