Introducing SFW Designer – ARCHE

Designer Choon Ho Yoon of label ARCHE brought to life his collection ‘Greece’ on the level 54 runway of the IFC Mall at Seoul Fashion Week.

I had the opportunity to interview Choon to find out the inspiration behind his collection.

Choon said, the concept of ARCHE for Spring/Summer 2014 is a story of a day in Greece.

Not just your average black and white collection, Choon explained his designs give a pure feeling of the Mediterranean expressed through the blue and green colours which are based on white.

The fabrics used are see-through in silk and some laces and the print fabric is unique because it is ARCHE’s own.

If you look closely on the white based designs, the print is of a bay tree and rope which represents maximised pureness and femininity.

This suits the target of ARCHE’s brand to complete the dignity of women with urban prestige style to a T.  

Check out the photos I took during the parade. One of my favourite looks from this collection is the white chequered see-through silk skirt with the white top featuring a zig zag navvy print, very chic!

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The songs played during the show were ‘Losing You’ by Solange Knowles, ‘COOL’ by Le Youth, and ‘You And I’ of Earth, Wind&Fire in regular sequence.

Nat

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