Introducing SFW Designer – HEAD

One of the most packed shows I attended at Seoul Fashion Week was by sportswear label HEAD.

Everyone in the foyer of the IFC Mall was saying this show was not to be missed, whispers of ‘you’ve got to see this, it’s a sportwear label’ is all I can remember. It’s lucky I was organised and had my ticket to attend the press pit.

‘We run the night’ was the concept behind the Spring Summer 2014 collection.

Neon frames shaped the catwalk as both male and female models walked in black, white, grey and neon yellow sportswear to Kayne West’s song ‘On sight’.

HEAD Korea has been recently collaborating with Creative Director, Bum suk Choi, under the brand spirit ‘Fresh up your mind’ with the intention to be leader of the sportswear market.

It was actually really good to see a sportswear label as apposed to street style and fancy clothes.

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Nat

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